Search engine results are now forever changing!
There is a big shift from Google’s methods of providing excellent content when you search for products and services. They are now beginning to use social recommendations and “likes” to bring search results to the first page that would normally have not been there. Bing has been doing this for a little while, but now the gorilla of all search engines, Google, is accelerating their results.
For years, in order to have top rankings for the search engines, SEO (search engine optimization) experts would have to make sure to have accessible pages featuring top quality content, target the right keyword phrases, and build natural external links back to a site.
But Things are Changing
Cupcake Madness SERPs
The cupcake post from Everywhereist normally wouldn’t rank there. In fact, unless you follow Geraldine on Twitter, chances are you won’t see much of her site in even semi-competitive results. Here’s a view when logged into Google:
Now compare this to a screen shot if you are NOT logged into Google.
If you notice, there is the regular search engine results if you are not logged into Google – that is, you have a Google Profile. In the first picture, you see (highlighted with the red circle), that there is a difference in search results because “Geraldine”, who is linked to the searcher, had shared this site while reading.
What Does This Mean to Local Businesses?
It means that now Google is accelerating their local connections to provide search results. If you don’t have a social media presence you are going to start getting left behind. While this could be a few months before there is a MAJOR impact, it is our belief that that social connections and search results is here to stay.