Step 1 – The Initial Interview

Let’s Take a Look and Get to Know the Company

Most advertising salespeople are concerned with 1 thing….  to make a sale with the product that they have.   It makes sense – no sales…. no job.

Our first step was to take the time to understand the current situation with Bliss Salon and Spa.   We went through a detailed worksheet that had many questions that Bethany Tyrrell, the owner, could not answer right away (that’s pretty common).  The questions are designed to get the business owner or advertising/marketing manager to think.

Some of the key questions are highlighted below:

I.  Business Goals

II.  Current Products/Services

A.    In order of Best Selling

B.     In order of highest revenue

III.  What is Your Unique Selling Proposition?

IV.  How is YOUR Business Different from the Competition?

V.   What is your customer demographics?

VI.  Current Marketing/Advertising

VII.  How Do You Track ROI on Advertising Dollars?

VIII.  Other Items

From our initial interview (Bethany had some homework over the weekend) we both started to better understand where Bliss Salon and Spa stood in relation to her competitors and also found a few weak spots in her business.

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To Step 2 – Developing the Marketing Plan