Small Business Marketing has changed. For those business owners struggling to understand how to get customers in the door in today’s environment, we have some good news and some bad news.
The Good News
Social Media and Local Search are Taking Over Small Business Marketing
The good news is that your advertising budgets should decrease!! Traditional marketing and advertising used to involve spending money on ads for the newspaper, radio, tv, magazines, etc. While there ARE still applications to these mediums, the internet is quickly changing this.
This is good news for small business owners, as they can actually keep up with the larger companies that have historically dominated with their large advertising budgets. Social media (word of mouth) is now the top method for people to hear about your business – and it doesn’t cost you a dime. At least once you get the hang of it. Search engine marketing is a great opportunity for businesses as well.
The Bad News
Ok – with the good there always seems to come the bad. In this case, how many business owners know how to optimize their Facebook pages? How business owners even know how to SET UP a business page? How many business owners know how to optimize blogs, blog posts, press releases, videos, etc.???
There is a LOT of confusion as businesses are going through this new marketing transition. Social media managers are becoming vitally important to even the mom and pop stores out there.
Back to the Good News
Getting back to the good side, business owners can cut back on the amount of traditional advertising spending and invest that money into higher impact marketing. There currently aren’t enough good marketing consultants out there who specialize in helping small businesses, but you can contact Discovering Profits to help. We specialize in small business. There is normally upfront setup fees to get everything going, but once you are set up, you normally have to only pay a small maintenance fee to keep rankings and social branding going.
More Good News
Discovering Profits offers a free consultation to help business owners understand the new trends in marketing and how they can not only save you money in the long run, but take an aggressive position in your particular market niche. Call us today or e-mail us for more information at info@DiscoveringProfits.com
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