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Archive for March 2011

Small Business Marketing Has Changed – Will You?

March 29th, 2011 by bstoller

Small Business Marketing has changed.   For those business owners struggling to understand how to get customers in the door in today’s environment, we have some good news and some bad news.

The Good News

Today's Marketing Statistics Graph

Social Media and Local Search are Taking Over Small Business Marketing

The good news is that your advertising budgets should decrease!!    Traditional marketing and advertising used to involve spending money on ads for the newspaper, radio, tv, magazines, etc.   While there ARE still applications to these mediums, the internet is quickly changing this.

This is good news for small business owners, as they can actually keep up with the larger companies that have historically dominated with their large advertising budgets.    Social media (word of mouth) is now the top method for people to hear about your business – and it doesn’t cost you a dime.   At least once you get the hang of it.   Search engine marketing is a great opportunity for businesses as well.

The Bad News

Ok – with the good there always seems to come the bad.   In this case, how many business owners know how to optimize their Facebook pages?   How business owners even know how to SET UP a business page?   How many business owners know how to optimize blogs, blog posts, press releases, videos, etc.???

There is a LOT of confusion as businesses are going through this new marketing transition.   Social media managers are becoming vitally important to even the mom and pop stores out there.

Back to the Good News

Getting back to the good side, business owners can cut back on the amount of traditional advertising spending and invest that money into higher impact marketing.   There currently aren’t enough good marketing consultants out there who specialize in helping small businesses, but you can contact Discovering Profits to help.   We specialize in small business.   There is normally upfront setup fees to get everything going, but once you are set up, you normally have to only pay a small maintenance fee to keep rankings and social branding going.

More Good News

Discovering Profits offers a free consultation to help business owners understand the new trends in marketing and how they can not only save you money in the long run, but take an aggressive position in your particular market niche.   Call us today or e-mail us for more information at info@DiscoveringProfits.com

Categories : Marketing Strategies
Comments (1)

Feel Good About Improving Your Business Performance

March 1st, 2011 by bstoller

Here’s a great thought that can really help any business owner (or anyone else).   We can’t control many factors, but we CAN control how we react to them.   A great attitude is a tremendous help when faced with all that running a business can throw at you.

Here’s an excerpt from Rich Sheffren, one of the top internet marketing coaches in the world.

Improve Your Outlook and Performance

What if there were a foolproof way to become more optimistic, feel happier, and think better?   What if it took you less than five minutes a day to do.but you reaped the rewards all day long?

Would you want to know it? And more importantly would you do it? If so, pay careful attention, because that’s exactly what I’m revealing right here.

There’s been a tremendous amount of research proving two different concepts that I’ll bring together here to fulfill on what I just promised you. They are…

(1) Your mood and your level of optimism have a significant impact on the success you’ll achieve in business.

(2) Expressing three things that you’re grateful for each day along with the reason why you’re grateful will make you a happier and more optimistic person.

Here are three examples from my journal. You can see that they cover a wide area.

That stated, it should come as no surprise to you that I strongly recommend you start developing the habit of writing out those three things you’re grateful for (along with the reasons) daily.

If you keep a journal and do the journaling exercises I’ve recommended, in less than a few weeks you’ll notice the difference in your psyche.

Keep it up for a few months and you’ll notice the difference it makes to your bottom line.

Keep your day positive and be prepared for good things to happen!

Categories : Just Good Stuff
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