Marketing for Small Business
Marketing for small business can really be a challenge. First of all, you need to ask yourself an important question – “Why do you need new customers?”
Most will find this question strange, but think about this for a second. Do you need new customers because you are constantly losing the ones you have? Do you need new customers because you want to grow? If your answer was because you are losing customers faster than you can create new ones, your business is in serious trouble. Your business could simply be poorly run and you probably need to do some soul searching to find out what your business really wants to accomplish.
Hopefully, your answer more resembled the second answer – you want to grow. If growth is your objective, then you may want to be reminded of the terrific opportunity you have by educating your current and potential customers. By educating your customers and potential customers, marketing your small business becomes much easier.
I’ve often heard that “Your business must grow for people to grow” and also “People must grow for you business to grow”. I believe that these sayings are right on the money. If you put a little more effort in training your associates (also called “employees” by some), they will begin to educate your customers and potential customers for you. Anytime a customer learns something from the association with your business, your relationship just stepped up a notch and so did your customer loyalty!
According to William Arthur Ward, “The mediocre teacher tells, the good teacher explains, the superior teacher demonstrates, and the great teacher inspires.” You may want to keep this quote in mind when considering your overall marketing for your small business. Think of your educational training for your associates as part of your overall marketing plan!
I don’t usually post but I enjoyed your blog a lot.